In the last 4 or 5 months, a tool has generated a debate that, even today, seems to be endless. Although for me there is a clear answer as I write this, there are those who affirm with more or less fear that an AI that generates content is going to take away our work and that in a content marketing agency like Kpt Global Marketing we are going to be useless.Many have made the comparison with what we saw in highway tolls a few years ago. Machines that automate a process and replace people to save money from a monthly payroll. Will Artificial Intelligence replace copywriters?

Of course I want to dive into it and say no, but I’ll explain it in depth later. It is possible that there are people who are caught uninformed by this Artificial Intelligence of content , so we are going to see in detail what they are and what they do.

PS: I am not going to do a single word of this article with an AI, because I know it will do worse than me.

What are Content Artificial Intelligences?

A content-generating AI is a computer language model trained using different algorithms and techniques . Its objective is to fulfill tasks that, until now, only human beings were capable of doing, offering greater work speed due to its analysis and writing capacity in just a few seconds.

So far so good, but we all know that speed does not ensure quality . And it is at this point where human labor makes the difference and makes a mediocre text without personality from an Artificial Intelligence of content come to life, engage the reader, help them solve their problems and generate sales.

Surely you have ever heard of SEO Copywriting or copywriters . Professionals who know how to write to sell, something that AI is still a long way from today, although it tries. And I say this with the certainty of having tried several and knowing that, both for me and for my colleagues, it doesn’t even reach the sole of our shoes.

So, is a content-generating AI useful?

Yes, you just have to know how to take advantage of it to optimize time and facilitate processes . After having browsed through different platforms, the clearest conclusion I draw is that you can get very good ideas to generate optimized content that ranks in search engines and quality organic traffic that ends up transforming into a good lead .

With the orders or commands they offer, you can ask the Artificial Intelligence of content to give you ideas for:

• Optimize product pages and tabs
• Structure articles for blogs that meet the search intention of a certain keyword and that the reader does not leave the page (as long as you do your job well as copy )
• Generic lists of keywords to start making a quarterly calendar of content that is more developed and adapted to what a certain client needs to promote
• Topics to be covered in a newsletter based on the certain criteria that you order
• Get you out of a creative block or help you face the biggest fear of many copywriters: the blank page syndrome

Does an AI content generator write texts for SEO?

Yes, something that all AI platforms that generate content are looking for is the writing prepared to position both category pages, products and even blog articles. Now, with certain limitations. If you want these tools to do all the work for you, you’re going the wrong way, because you’re going to find too many repetitions and even entire paragraphs that aren’t useful to you because they don’t match what you really have to offer a user to satisfy your search intent.

Let’s say you’re going to make a 1,000 piece jigsaw puzzle that comes half assembled. You have a good base on which to start, but if you do not do your part to complete the writing , it will not do you any good to use an Artificial Intelligence of content. That text will never be fully optimized for positioning, no matter how much the descriptions of all the AIs you come across say that the content is optimized for SEO.

The Google algorithm increasingly values ​​the creation of quality content, and that is something that an AI content generator cannot offer you 100% today. And this leads us directly to the next point.

Does Google penalize texts written with Artificial Intelligence?

No. Google announced in one of its latest documentation updates that texts can be created with any content-generating AI, as long as it is quality content and that it helps the user to solve a need. So, for that part, you don’t have to worry about a possible penalty

“At Google, we have long believed in the power of AI to transform the ability to deliver useful information. […] Content created by content-generating AI fits into our traditional approach of showing users useful content in search. Google’s rating systems aim to reward original, high-quality content that demonstrates what we call ESAW qualities: expertise, authoritativeness, and trustworthiness.”

What Artificial Intelligences are there to generate content?

Taking the above into account, here are some of the content-generating AIs that have had the most impact in recent months so that you can try them out and thus optimize your work time to create valuable texts .

Spoiler: I’ll give you a couple more for videos and illustrations, but don’t expect to discover America either because they’re still enough.

ChatGPT

ChatGPT is the Artificial Intelligence that everyone is talking about and that Microsoft has bought . And if you didn’t know her, I’m here to get you out of the cave. I warn you, it is possible that you try to enter 10 times and only succeed once because it is in too high a demand and they are working on expanding their capacity of simultaneous users.

Just talk to this content-generating AI like you’re asking Google and you’ll get results instantly. The more precise the orders you send him, the better the information he gives you. But keep in mind that all the data it has is from information registered until 2021 .

Write it down

Another content Artificial Intelligence that is constantly evolving, integrating new features, is Escríbelo.ai . With ideas for articles, indexes for blog posts , list generator, summary of key points, commands and even an option of creative questions. One point to note is that this option is connected to the Internet , so it has up-to-date results.

Perplexity

One factor to note about the Perplexity content-generating AI , and what makes it different from the two previous examples, is that it cites the sources from which it obtains the information. If you want to verify the veracity of all the information received, I recommend you try it because it can give you access to very good digital media to continue investigating.

Fliki.ai: AI video generator

If you want to convert a text into a video , with voiceover included, Fliki.ai is a good option. But as I have told you before, you are going to achieve something quite basic and not very personal. Nothing close to the work of a good video editor with the appearance of people who explain from you to you the subject that is being discussed.

Midjourney Bot: Illustration Generating AI

Lastly, I want to mention Midjourney Bot , a content-generating AI that can be integrated into Discord to generate artwork in a matter of seconds that will blow your mind a lot. Again, the biggest factor against it is the lack of customization , since you won’t be able to edit any of the results to your liking. Just ask for automatic modifications.

Is there any Artificial Intelligence to write for free?

Yes. As I am writing, there are still several platforms that use Artificial Intelligence to write for free . Without going any further, ChatGPT. Although it is a matter of time before it becomes a paid tool. If you want a similar one, Rytr is software that also uses GPT3 technology. But the free version of this content-generating AI is quite limited, since it only allows you 10,000 characters per month.

In general, it is rare to find platforms that are totally free , since they are easily monetized tools due to the profitability they offer. My recommendation is that you invest some money in an annual plan, because if not, you will not be able to get the most out of them. It is an investment from which you will obtain a return in a very short time as a creator due to the large number of hours you will save each month.

Will Artificial Intelligence replace content writers?

If as a creator you are afraid that a content-generating AI will take away your work, consider the value of your work . Because there is something that you have and computer languages ​​do not, no matter how much they are trying to implement it:

• Precise knowledge of what each client needs and their briefing
• the way to communicate
• Create content with personality and that does not seem written by a robot (it happens a lot, it can be seen from afar)
• Work well with internal and external linking to carry out a perfect link building strategy

I could go on and make the list longer, but you have already understood what these technologies can and cannot do today. You can try it yourself and see how the AI ​​will constantly give you very flat texts , with too many repetitions that won’t do you much good and with keyword stuffing that will make you fall for Black Hat SEO techniques .

This is exactly the same thing that happened with music back in the day when artists switched from using real instruments to DAWs (digital production software). Many thought it was the end and, nothing could be further from the truth, it was an opportunity for many people to enter the world due to its greater accessibility and wide variety of options.

I give you another example. Imagine wanting to replace a project manager with an automated virtual assistant. How would the play turn out? Without personalized attention to provide a quick solution to the needs of customers; people’s capacity for attention, listening and interpretation; coordination with the rest of the work team; analysis of the evolution of the clients to be able to propose improvements to continue growing… I do not need to answer the question, you already know.

Conclusion on automatic text generators

In summary, today I believe that this is not the time to think that an AI that generates content can take away the work of professionals in a digital marketing agency . It is a matter of seeing it as another work tool , which makes everything much easier and without losing quality, in order to be more efficient as content creators.

Only those who don’t want to use these tools will end up with an obsolete working system and, at some point in the near future, worsening its performance. That said, if you fear that your job may be taken away, think about why and what you can do to prevent this from happening.

I could close this article with a paragraph made by a content-generating AI so that you can see an example, but it will tell you exactly the same thing that I have already told you. So you already know.

If you create content, be sure to take advantage of its features and read a lot about the news that is emerging, because they are going to advance at a dizzying pace. I also recommend that you watch Pau García-Milà ‘s TikToks and Jaime Afterdark ‘s YouTube videos . It’s the best way to avoid being replaced.

And if you are a company that wants to get more organic traffic and quality leads at a profitable price, knowing that SEO offers long-term results, I recommend hiring the service of copywriters who know everything that needs to be done and everything that needs to be done . no (this is important) to position your brand on the first page of Google.

This text has been created thanks to the Artificial Intelligence of Chat GPT. To remove watermarks, pay for the Premium version and enjoy all its advantages. Shit, does anyone know how to remove this without paying?